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Çiğdem Penn, Owner, Xsights Research and Consultancy
Productivity in Automotive Parts Sector

Çiğdem Penn is an experienced researcher with in-depth knowledge of the automotive sector. A graduate of the London School of Economics and Political Science, Çiğdem focused on change management and resistance to change in the context of organisational culture and started her career in management consulting. She then moved into market research and worked in two of the biggest agencies in the UK. In 2006, Çiğdem started her own research consultancy, Xsights in London and opened the Turkish branch in 2010. She has delivered results-driven research and consultancy ever since in over 70 countries. Çiğdem Penn, a frequent public speaker and an occasional columnist, speaks French and English fluently.

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