Lucia Todaro is Industry Manager Automotive with Google Germany, Italian living in Munich. She started working in the digital industry more than 15 years ago as e-consultant for one of the first online marketing agencies in Germany and has held different positions within Google always working with large customers. In her current role she’s advising German cars manufacturer in digital strategy, media and innovation. In addition to that she is leading the #IamRemarkable@Automotive initiative supporting manufacturers in Germany to drive (gender) diversity and is also host of the Google business event series FemaleAutoConnect.